Statistics
Publications
10
Citations
924
H-Index
10
Active since
1996
Affiliations
Charles Pahud de Mortanges is an author at Maastricht University specializing in business, marketing, and marketing management.
Publications per year
1996–2011
10
10
Brand Equity and Shareholder Value
Charles Pahud de Mortanges, Allard C.R. van Riel · European Management Journal · 2003 · 123 citations
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