Brand Equity and Shareholder Value

‘Building Strong Brands’

Jean‐Noël Kapferer · Journal of Brand Management · 1996 · 2.1K citations

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey · Journal of Marketing · 1999 · 995 citations · Full text

Business, Marketing, Marketing Management +15

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey · Journal of Marketing · 1999 · 521 citations

Business, Marketing, Marketing Management +15

Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity

Vicki R. Lane, Robert Jacobson · Journal of Marketing · 1995 · 492 citations

Business, Marketing, Marketing Management +14

Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies

Roger A. Kerin, Raj Sethuraman · Journal of the Academy of Marketing Science · 1998 · 262 citations

Business, Marketing, Marketing Management +14