Concepedia
Statistics
Publications
12
Citations
2.9K
H-Index
11
Active since
1995
Affiliations
University of Colorado Denver(Current)
University of Washington
University of Massachusetts Dartmouth
Vicki R. Lane is an author at University of Colorado Denver specializing in marketing, business, and marketing management.
Publications per year
1995–2016
A Stakeholder Approach to Organizational Identity
Susanne G. Scott, Vicki R. Lane · Academy of Management Review · 2000 · 1.1K citations
Social Sciences, Organization Studies, Strategic Management +11
Susanne G. Scott, Vicki R. Lane · Academy of Management Review · 2000 · 571 citations
Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity
Vicki R. Lane, Robert Jacobson · Journal of Marketing · 1995 · 492 citations
Business, Marketing, Marketing Management +14
The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
Vicki R. Lane · Journal of Marketing · 2000 · 264 citations
Business, Marketing, Psychology +17
Vicki R. Lane, Robert Jacobson · Journal of Marketing · 1995 · 159 citations
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