A Measure of Export Market Orientation: Scale Development and Cross-cultural Validation

Convergent and discriminant validation by the multitrait-multimethod matrix.

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On the Evaluation of Structural Equation Models

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A Paradigm for Developing Better Measures of Marketing Constructs

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Review of Psychometric theory (2nd ed.).

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Market Orientation: The Construct, Research Propositions, and Managerial Implications

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Customer Satisfaction, Market Orientation, Marketing Literature +13