Graham Hooley

The performance impact of marketing resources

Graham Hooley, Gordon E. Greenley, John W. Cadogan et al. · Journal of Business Research · 2003 · 695 citations

Management, Marketing, Marketing Management +14

Competitive positioning and the resource-based view of the firm

Graham Hooley, Amanda J. Broderick, Kristian Möller · Journal of Strategic Marketing · 1998 · 320 citations · Full text

Management, Strategic Management, Strategy +14

The Development and Impact of Marketing Capabilities in Central Europe

John Fahy, Graham Hooley, Tony Cox et al. · Journal of International Business Studies · 2000 · 247 citations

Management, Marketing, Marketing Management +9

Market Orientation in the Transition Economies of Central Europe:

Graham Hooley, Tony Cox, John Fahy et al. · Journal of Business Research · 2000 · 242 citations

Social Sciences, Business Economics, Economics +11

The Marketing Concept: Putting the Theory into Practice

Graham Hooley, James Lynch, Jenny Shepherd · European Journal of Marketing · 1990 · 241 citations

Business, Marketing, Marketing Management +6