Concepedia

Jenny Shepherd

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Statistics

Publications

2

Citations

390

H-Index

2

Active since

1990

Jenny Shepherd is an author specializing in marketing strategy, marketing communication, and integrated marketing.

Top concepts

Publications per year

1990–1990

2

Publications

2

The Marketing Concept: Putting the Theory into Practice

Graham Hooley, James Lynch, Jenny Shepherd · European Journal of Marketing · 1990 · 241 citations

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California Avocado Society Yearbook

Jenny Shepherd · 1990 · 149 citations

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