Journal of Marketing Research · 1987 · 459 citations · 0 references
BusinessEconomicsMarketingInsurance EconomicsLife InsuranceRelationship MarketingCustomer SatisfactionLife Insurance EconomicsRelationship QualityRelationship SellingCustomer Relationship MarketingInsurance RelationshipPrice Competition AnalysisRelationship Marketing StrategyService Package DesignService Quality In Relationships
Lawrence A. Crosby, Nancy Stephens, Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry, Journal of Marketing Research, Vol. 24, No. 4 (Nov., 1987), pp. 404-411