Concepedia

Christof Guenther

CG

1

Publications

187

Citations

1

H-Index

2003

Active since

Affiliations

University of Mannheim(Current)

Christof Guenther is an author at University of Mannheim specializing in human resource management, business, and marketing strategy.

Top concepts

BusinessMarketingManagementService DesignHuman ResourcesBusiness StrategyMarketing StrategyStrategic ManagementCustomer SatisfactionManufacturing Strategy

Publications per year

2003–2003

1

Publications

1

The Role of Soft Factors in Implementing a Service-Oriented Strategy in Industrial Marketing Companies

Christian Homburg, Christof Guenther · Journal of Business-to-Business Marketing · 2003 · 187 citations

Customer Satisfaction, Industrial Marketing Companies, Strategic Human Resources +19

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