Concepedia

Flávia Braga Chinelato

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Publications

8

Citations

145

H-Index

8

Active since

2021

Affiliations

Pontifical Catholic University of Peru(Current)

Universidade Fundação Mineira de Educação e Cultura

University of Algarve

Flávia Braga Chinelato is an author at Pontifical Catholic University of Peru specializing in brand management, consumer research, and management.

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Top concepts

Publications per year

2021–2024

8

Publications

8

Sharing is entertaining: the impact of consumer values on video sharing and brand equity

Gustavo Quiroga Souki, Flávia Braga Chinelato, Cid Gonçalves Filho · Journal of Research in Interactive Marketing · 2021 · 39 citations

, , +27

Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM

Flávia Braga Chinelato, Alessandro Silva de Oliveira, Gustavo Quiroga Souki · Asia Pacific Journal of Marketing and Logistics · 2023 · 32 citations

, , +24

Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing

Flávia Braga Chinelato, Cid Gonçalves Filho, Clodoaldo Lopes Nizza Júnior · Spanish Journal of Marketing - ESIC · 2021 · 16 citations · Full text

, , +20

AWS IoT analytics platform for microgrid operation management

Carlos Antonio Marino, Flávia Braga Chinelato, Mohammad Marufuzzaman · Computers & Industrial Engineering · 2022 · 15 citations

, , +7

Why is sharing not enough for brands in video ads? A study about commercial video ads' value drivers

Flávia Braga Chinelato, Cid Gonçalves Filho, Daniel Fagundes Randt · Spanish Journal of Marketing - ESIC · 2023 · 12 citations · Full text

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