1
Publications
135
Citations
1
H-Index
2017
Active since
Affiliations
Tatjana Gorgus is an author at Iscte – Instituto Universitário de Lisboa specializing in interactive marketing, digital marketing, and brand equity.
Top concepts
BusinessMarketingManagementAdvertisingBrand EquityCommunicationBrand AwarenessConsumer BehaviorConsumer ResearchDigital Marketing
Publications per year
2017–2017
1
1
Rows per page
1–1 of 1