Concepedia

Author

Tatjana Gorgus

Iscte – Instituto Universitário de Lisboa

Also Known As

Tatjana Gorgus

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Publications

135

Citations

1

H-Index

13

Concepts

All Affiliations

Iscte – Instituto Universitário de Lisboa
TG

About

Tatjana Gorgus is an author at Iscte – Instituto Universitário de Lisboa specializing in interactive marketing, digital marketing, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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135

2

Management

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135

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Communication

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135

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Marketing

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135

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Consumer Behavior

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135

Tatjana Gorgus

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1

Publications

135

Citations

1

H-Index

YearCitations

Antecedents and outcomes of online brand engagement

Sandra María Correia Loureiro, Tatjana Gorgus, Hans Ruediger Kaufmann

Online Information Review

2017

135

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