Concepedia

Geoff Simmons

GS

28

Publications

1.9K

Citations

22

H-Index

2002

Active since

Affiliations

University of Ulster(Current)

Queen's University Belfast

École Supérieure de Commerce de Rennes

University of Birmingham

National University of Ireland, Maynooth

Geoff Simmons is an author at University of Ulster specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyDigital MarketingBrand StrategyCustomer SatisfactionInteractive MarketingConsumer ResearchMarketing Insights

Publications per year

2002–2023

28

Publications

28

Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands

Yann Truong, Geoff Simmons, Rodd McColl et al. · Journal of Strategic Marketing · 2008 · 265 citations

Customer Satisfaction, Luxury, Brand Luxury +20

Marketing to postmodern consumers: introducing the internet chameleon

Geoff Simmons · European Journal of Marketing · 2008 · 218 citations

Internet Chameleon, Digital Marketing, Brand Strategy +21

An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology

Paul Jones, Geoff Simmons, Gary Packham et al. · International Small Business Journal Researching Entrepreneurship · 2012 · 146 citations

Technology Acceptance Model, Information Technology Management, Communication Technology +13

Perceived intrusiveness in digital advertising: strategic marketing implications

Yann Truong, Geoff Simmons · Journal of Strategic Marketing · 2010 · 138 citations

Customer Satisfaction, Entertainment Marketing, Digital Marketing +22

A Conceptualization of the Determinants of Small Business Website Adoption

Geoff Simmons, Gillian Armstrong, Mark Durkin · International Small Business Journal Researching Entrepreneurship · 2008 · 134 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +13

Rows per page

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