Concepedia

Gillian Armstrong

GA

23

Publications

1.2K

Citations

20

H-Index

1995

Active since

Affiliations

University of Ulster(Current)

The University of Adelaide

Queen's University Belfast

University of Kent

National University of Ireland, Maynooth

Gillian Armstrong is an author at University of Ulster specializing in marketing, health sciences, and management.

Top concepts

MarketingHealthManagementConsumer ResearchBusinessFood QualityFood MarketingNutritionFood ChoiceFood Regulations

Publications per year

1995–2023

23

Publications

23

The importance of packaging design for own‐label food brands

Laura Wells, Helen Farley, Gillian Armstrong · International Journal of Retail & Distribution Management · 2007 · 276 citations

Food Packaging, Consumer Uncertainty, Product Labeling +19

A Conceptualization of the Determinants of Small Business Website Adoption

Geoff Simmons, Gillian Armstrong, Mark Durkin · International Small Business Journal Researching Entrepreneurship · 2008 · 134 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +13

Opportunities and constraints in the functional food market

Jennifer A. Gray, Gillian Armstrong, Heather Farley · Nutrition & Food Science · 2003 · 94 citations

Nutrition, Novel Food, Agricultural Economics +19

An exploration of small business Website optimization: Enablers, influencers and an assessment approach

Geoff Simmons, Gillian Armstrong, Mark Durkin · International Small Business Journal Researching Entrepreneurship · 2011 · 70 citations

Customer Satisfaction, Search Engine Optimization, Assessment Approach +16

Thinking outside the carton: attitudes towards milk packaging

Lynsey Hollywood, Laura Wells, Gillian Armstrong et al. · British Food Journal · 2013 · 61 citations

Food Packaging, Consumer Research, Brand Strategy +19

Rows per page

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