Laura Wells is an author at University of Ulster specializing in brand management, consumer research, and health sciences.
Top concepts
HealthBusinessMarketingManagementBrand StrategyFood PackagingBrand ManagementBrand DevelopmentConsumer BehaviorConsumer Research
Publications per year
2007–2013
2
2
Thinking outside the carton: attitudes towards milk packaging
Lynsey Hollywood, Laura Wells, Gillian Armstrong et al. · British Food Journal · 2013 · 61 citations
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