Yann Truong - Concepedia

Author

Yann Truong

École Supérieure de Commerce de Rennes ORCID

Also Known As

Andrea Whittle, Truong, Yann, Y Truong, Yann Truong

Publications

2.8K

Citations

H-Index

126

Concepts

All Affiliations

École Supérieure de Commerce de Rennes Université Bourgogne Franche-Comté Queen's University Belfast ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne Loyola University Maryland

About

Yann Truong is an author at École Supérieure de Commerce de Rennes specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	20	24	1.8K
2	Arts	3	3	385
3	Engineering	2	2	49
4	Health Sciences	1	1	63
5	Law	1	1	15

Yann Truong

Publications

2.6K

Citations

H-Index

Page 1

	Year	Citations
Intrinsic motivations, self-esteem, and luxury goods consumption Yann Truong, Rod McColl Journal of Retailing and Consumer Services Consumer CultureBehavioral Decision MakingConsumer MotivationMotivationConsumer Research	2011	381
Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands Yann Truong, Geoff Simmons, Rodd McColl, Journal of Strategic Marketing Customer SatisfactionLuxuryBrand LuxuryBrand StrategyConsumer Research	2008	265
Understanding the impact of symbolic and substantive environmental actions on organizational reputation Yann Truong, Hamid Mazloomi Khamseh, Pascual Berrone Industrial Marketing Management Organizational CommunicationOrganization-environment RelationshipManagementBusinessTrust	2020	147
Personal Aspirations and the Consumption of Luxury Goods Yann Truong International Journal of Market Research EconomicsLuxuryConsumer CultureManagementBusiness	2010	144
Perceived intrusiveness in digital advertising: strategic marketing implications Yann Truong, Geoff Simmons Journal of Strategic Marketing Customer SatisfactionEntertainment MarketingDigital MarketingTargeted AdvertisingUtilizing Digital Media	2010	138
A cross-country study of consumer innovativeness and technological service innovation Yann Truong Journal of Retailing and Consumer Services Innovation ManagementCustomer SatisfactionService InnovationInnovationConsumer Research	2012	117
Uncovering the relationships between aspirations and luxury brand preference Yann Truong, Rod McColl, Philip J. Kitchen Journal of Product & Brand Management Customer SatisfactionLuxuryConsumer StudyBrand StrategyConsumer Research	2010	115
Microfoundations of innovative capabilities: The leverage of collaborative technologies on organizational learning and knowledge management in a multinational corporation Dirk Schneckenberg, Yann Truong, Hamid Mazloomi Khamseh Technological Forecasting and Social Change Organizational CommunicationKnowledge SharingKnowledge CreationManagementBusiness	2015	107
Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations Geoff Simmons, Mark Palmer, Yann Truong Industrial Marketing Management Digital BusinessInnovationE-business ModelManagementBusiness	2013	106
Practitioners’ perceptions of advertising strategies for digital media Yann Truong, Rod McColl, Philip J. Kitchen International Journal of Advertising AdvertisingDigital MarketingInteractive MarketingArtsManagement	2010	100

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