Concepedia

Yann Truong

YT

35

Publications

2.6K

Citations

25

H-Index

2008

Active since

Affiliations

École Supérieure de Commerce de Rennes(Current)

Université Bourgogne Franche-Comté

Queen's University Belfast

ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne

Loyola University Maryland

Yann Truong is an author at École Supérieure de Commerce de Rennes specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyConsumer ResearchStrategic ManagementInnovationEconomicsConsumer BehaviorBrand Strategy

Publications per year

2008–2023

35

Publications

35

Intrinsic motivations, self-esteem, and luxury goods consumption

Yann Truong, Rod McColl · Journal of Retailing and Consumer Services · 2011 · 381 citations

Consumer Culture, Behavioral Decision Making, Consumer Motivation +9

Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands

Yann Truong, Geoff Simmons, Rodd McColl et al. · Journal of Strategic Marketing · 2008 · 265 citations

Customer Satisfaction, Luxury, Brand Luxury +20

Understanding the impact of symbolic and substantive environmental actions on organizational reputation

Yann Truong, Hamid Mazloomi Khamseh, Pascual Berrone · Industrial Marketing Management · 2020 · 147 citations

Organizational Communication, Organization-environment Relationship, Management +7

Personal Aspirations and the Consumption of Luxury Goods

Yann Truong · International Journal of Market Research · 2010 · 144 citations

Economics, Luxury, Consumer Culture +7

Perceived intrusiveness in digital advertising: strategic marketing implications

Yann Truong, Geoff Simmons · Journal of Strategic Marketing · 2010 · 138 citations

Customer Satisfaction, Entertainment Marketing, Digital Marketing +22

Rows per page

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