Concepedia

Rod McColl

RM

13

Publications

1.3K

Citations

13

H-Index

2004

Active since

Affiliations

École Supérieure de Commerce de Rennes(Current)

Deakin University

University of Hull

Rod McColl is an author at École Supérieure de Commerce de Rennes specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessArtsCommunicationConsumer ResearchBrand StrategyBrand ManagementConsumer BehaviorAdvertising

Publications per year

2004–2021

13

Publications

13

Intrinsic motivations, self-esteem, and luxury goods consumption

Yann Truong, Rod McColl · Journal of Retailing and Consumer Services · 2011 · 381 citations

Consumer Culture, Behavioral Decision Making, Consumer Motivation +9

The elaboration likelihood model: review, critique and research agenda

Philip J. Kitchen, Gayle Kerr, Don E. Schultz et al. · European Journal of Marketing · 2014 · 334 citations · Full text

Behavioral Decision Making, Persuasive Technology, Consumer Research +22

Uncovering the relationships between aspirations and luxury brand preference

Yann Truong, Rod McColl, Philip J. Kitchen · Journal of Product & Brand Management · 2010 · 115 citations

Customer Satisfaction, Luxury, Consumer Study +20

Practitioners’ perceptions of advertising strategies for digital media

Yann Truong, Rod McColl, Philip J. Kitchen · International Journal of Advertising · 2010 · 100 citations

Advertising, Digital Marketing, Interactive Marketing +14

Luxury fashion and sustainability: looking good together

Jacqueline Campos Franco, Dildar Hussain, Rod McColl · Journal of Business Strategy · 2019 · 57 citations

Luxury, Brand Strategy, Sustainable Business Model Innovation +26

Rows per page

1–5 of 13