Philip J. Kitchen

Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

Pantea Foroudi, Zhongqi Jin, Suraksha Gupta et al. · Journal of Business Research · 2018 · 232 citations

Brand Equity, Management, Business +8

Uncovering the relationships between aspirations and luxury brand preference

Yann Truong, Rod McColl, Philip J. Kitchen · Journal of Product & Brand Management · 2010 · 115 citations

Customer Satisfaction, Luxury, Consumer Study +20

Corporate Reputation: An Eight-Country Analysis

Philip J. Kitchen, Andrew Laurence · Corporate Reputation Review · 2003 · 110 citations

Firm Performance, Corporate Reputation, Reputation Management +6

How to promote relationship-building leadership at work? A comparative exploration of leader humor behavior between North America and China

Inju Yang, Philip J. Kitchen, Sabine Bacouël-Jentjens · The International Journal of Human Resource Management · 2015 · 45 citations · Full text

Social Psychology, Social Influence, Organizational Culture +21

Sustainability and differentiation: Understanding materiality from the context of Indian firms

Rohit Nishant, Mark Goh, Philip J. Kitchen · Journal of Business Research · 2015 · 43 citations · Full text

Engineering, Material Culture, Management +12