Philip J. Kitchen

The elaboration likelihood model: review, critique and research agenda

Philip J. Kitchen, Gayle Kerr, Don E. Schultz et al. · European Journal of Marketing · 2014 · 352 citations · Full text

Social Sciences, Communication, Social Psychology +14

The Emergence Of IMC: A Theoretical Perspective

Philip J. Kitchen, JOANNE BRIGNELL, Tao Li et al. · Journal of Advertising Research · 2004 · 302 citations

Management, Marketing, Marketing Management +6

A bibliometric investigation of service failure literature and a research agenda

Pantea Fouroudi, Philip J. Kitchen, Reza Marvi et al. · European Journal of Marketing · 2020 · 77 citations

Business, Knowledge Management, Impact Measurement +15

Insights into interpreting integrated marketing communications

Lynne Eagle, Philip J. Kitchen, Sandy Bulmer · European Journal of Marketing · 2007 · 74 citations

Business, Marketing, Marketing Management +8

Online public relations: The adoption process and innovation challenge, a Greek example

Philip J. Kitchen, Anastasios Panopoulos · Public Relations Review · 2010 · 58 citations

Social Sciences, Communication, Innovation Management +10