Concepedia

Author

JOANNE BRIGNELL

University of Hull

Also Known As

JOANNE BRIGNELL, Joanne Brignell

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Publications

299

Citations

1

H-Index

20

Concepts

All Affiliations

University of Hull
JB

About

JOANNE BRIGNELL is an author at University of Hull specializing in information management, marketing management, and technology.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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299

2

Management

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299

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Communication

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299

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Marketing

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299

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Brand Building

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299

JOANNE BRIGNELL

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1

Publications

299

Citations

1

H-Index

YearCitations

The Emergence Of IMC: A Theoretical Perspective

Philip J. Kitchen, JOANNE BRIGNELL, Tao Li,

Journal of Advertising Research

2004

299

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