JOANNE BRIGNELL is an author at University of Hull specializing in information management, marketing management, and technology.
Top concepts
BrandingBusinessMarketingManagementTechnologyCommunicationMedia MarketingGlobal MarketingBrand DevelopmentBusiness Strategy
Publications per year
2004–2004
1
1
The Emergence Of IMC: A Theoretical Perspective
Philip J. Kitchen, JOANNE BRIGNELL, Tao Li et al. · Journal of Advertising Research · 2004 · 299 citations
Digital Marketing, International Marketing, Communication +25
Rows per page
1–1 of 1