13
Publications
927
Citations
13
H-Index
2004
Active since
Tao Li is an author at Yunnan University specializing in microbiology, medicine, and engineering.
Top concepts
MedicineMicrobiologyBiologyEngineeringPlant PhysiologyMicrobial EcologyEnvironmental EngineeringBotanyBrandingBusiness
Publications per year
2004–2023
13
13
The Emergence Of IMC: A Theoretical Perspective
Philip J. Kitchen, JOANNE BRIGNELL, Tao Li et al. · Journal of Advertising Research · 2004 · 299 citations
Digital Marketing, International Marketing, Communication +25
Rows per page
1–5 of 13