A Multi-Country Comparison of the Drive for IMC - Concepedia

Concepedia

Publication | Closed Access

A Multi-Country Comparison of the Drive for IMC

193

Citations

15

References

1999

Year

Philip J. Kitchen, Don E. Schultz

Journal of Advertising Research

Automotive EngineeringEngineeringVehicle TechnologySystems EngineeringMulti-country ComparisonAutomotive Electronics

References

	Year	Citations

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