Concepedia

Stephen E. Everett

SE

Statistics

Publications

6

Citations

401

H-Index

6

Active since

1988

Affiliations

University of Colorado Boulder(Current)

Stephen E. Everett is an author at University of Colorado Boulder specializing in marketing, management, and advertising.

Top concepts

MarketingManagementAdvertisingConsumer ResearchEngineeringCommunicationSocial SciencesMarketing CommunicationArtsMusic

Publications per year

1988–2011

6

Publications

6

Client Perceptions of Integrated Marketing Communications

Thomas Duncan, Stephen E. Everett · Journal of Advertising Research · 1993 · 300 citations

Customer Experience, Customer Satisfaction, Management +7

Lay Audience Response to Prescription Drug Advertising

Stephen E. Everett · Journal of Advertising Research · 1991 · 47 citations

Advertising, Targeted Advertising, Management +6

Use of Cognitive Shortcuts in Landline and Cell Phone Surveys

Courtney Kennedy, Stephen E. Everett · Public Opinion Quarterly · 2011 · 16 citations

Engineering, Mobile Interaction, Cognitive Shortcuts +22

Candidate sound bites: Too much concern over length?

Joseph Russomanno, Stephen E. Everett · Journal of Broadcasting & Electronic Media · 1995 · 15 citations

Music, Psychoacoustics, Engineering +17

How Readers and Advertisers Benefit from Local Newspaper Competition

Shu-Ling Chen Everett, Stephen E. Everett · Journalism Quarterly · 1989 · 13 citations

Advertising, Interactive Journalism, Targeted Advertising +8

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