Building strong brands in Asia: selecting the visual components of image to maximize brand strength - Concepedia

Concepedia

Publication | Closed Access

Building strong brands in Asia: selecting the visual components of image to maximize brand strength

303

Citations

55

References

2003

Year

Pamela W. Henderson, Joseph A. Cote, Siew Meng Leong, Bernd H. Schmitt

International Journal of Research in Marketing

MarketingVisual ComponentsAdvertisingBrand StrengthFashionConsumer ResearchBrand DevelopmentBrand StrategyBusinessManagementVisual MarketingBuilding Strong BrandsBrand AwarenessBrand BuildingBrand EquityMarketing Strategy

References

	Year	Citations

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