International Journal of Research in Marketing · 2003 · 305 citations · 55 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand AssociationsBrand EquityBrand ExperienceBrand IdentityBrand ImageBrand StrategyBrand AestheticsBrand Image AttributesBrand Image CuesBrand Image DimensionsBrand Image PerceptionBrand StrengthVisual Branding Elements
55
Dimensions of Brand Personality
Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations
Business, Marketing, Psychology +17
William Blizek, D. E. Berlyne · Journal of Aesthetics and Art Criticism · 1973 · 1.9K citations
Principles of Gestalt Psychology.
George W. Hartmann · Journal of Applied Psychology · 1936 · 1.1K citations