Concepedia

Visual Branding Elements

Visual Branding Elements is a singular academic construct within branding theory that comprises the distinctive visual components—such as color, typography, logo, shape, and imagery—integrated into packaging design to convey brand identity and differentiate the product in the marketplace.

24

Publications

1.1K

Citations

45

Authors

31

Institutions

Publications per year

2017–2026

14

Parents

Publications

24

Building strong brands in Asia: selecting the visual components of image to maximize brand strength

Pamela W. Henderson, Joseph A. Cote, Siew Meng Leong et al. · International Journal of Research in Marketing · 2003 · 305 citations

, , +16

The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames

Tatiana Fajardo, Jiao Zhang, Michael Tsiros · Journal of Consumer Research · 2016 · 114 citations

, , +15

How Visual Brand Identity Shapes Consumer Response

Barbara J. Phillips, Edward F. McQuarrie, W. Glenn Griffin · Psychology and Marketing · 2014 · 95 citations

, , +17

Icon, iconography, iconology

Jane Davison · Accounting Auditing & Accountability Journal · 2009 · 78 citations

, , +10

The Face of the Brand: How Art Directors Understand Visual Brand Identity

Barbara J. Phillips, Edward F. McQuarrie, W. Glenn Griffin · Journal of Advertising · 2014 · 70 citations

, , +13

1–5 of 24

Authors

45

  1. EF
    Edward F. McQuarrie

    Santa Clara University, United States

    2 publications · 165 citations

    2

    h-index

  2. WG
    W. Glenn Griffin

    University of Alabama, United States

    2 publications · 165 citations

    2

    h-index

  3. BJ
    Barbara J. Phillips

    University of Saskatchewan, Canada

    2 publications · 165 citations

    2

    h-index

  4. JD
    Jane Davison

    Royal Holloway University of London, United Kingdom

    1 publications · 78 citations

    1

    h-index

  5. BM
    Bahtiar Mohamad

    Northern University of Malaysia, Malaysia

    1 publications · 20 citations

    1

    h-index

1–5 of 45

Institutions

31

  1. Princess Nourah bint Abdulrahman University

    Riyadh, Saudi Arabia

    2 h-index

    2 publications

    52 citations

  2. University of Alabama

    Tuscaloosa, United States

    2 h-index

    2 publications

    165 citations

  3. Santa Clara University

    Santa Clara, United States

    2 h-index

    2 publications

    165 citations

  4. University of Saskatchewan

    Saskatoon, Canada

    2 h-index

    2 publications

    165 citations

  5. Southern Utah University

    Cedar City, United States

    1 h-index

    1 publications

    37 citations

  6. Zayed University

    Abu Dhabi, United Arab Emirates

    1 h-index

    1 publications

    20 citations

  7. University of Malaya

    Kuala Lumpur, Malaysia

    1 h-index

    2 publications

    32 citations

  8. National University of Singapore

    Singapore, Singapore

    1 h-index

    1 publications

    305 citations

1–8 of 31

Venues

  1. Journal of Product & Brand Management

    4 publications · 78 citations

    5

    h-index

  2. Journal of Intercultural Management

    1 publications · 17 citations

    1

    h-index

  3. DOAJ (DOAJ: Directory of Open Access Journals)

    Repository · 1 publications · 50 citations

    1

    h-index

  4. Journal of Fashion Marketing and Management

    1 publications · 32 citations

    1

    h-index

  5. Psychology and Marketing

    1 publications · 95 citations

    1

    h-index

1–5