Concepedia
Statistics
Publications
4
Citations
278
H-Index
Active since
2015
Affiliations
University of Miami(Current)
Florida State University
Tatiana Fajardo is an author at University of Miami specializing in business, marketing management, and marketing.
Publications per year
2015–2021
The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames
Tatiana Fajardo, Jiao Zhang, Michael Tsiros · Journal of Consumer Research · 2016 · 114 citations
Business, Marketing, Marketing Management +15
Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount
Tatiana Fajardo, Claudia Townsend, Willy Bolander · Journal of Marketing · 2017 · 79 citations
Business, Decision Sciences, Social Psychology +13
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos
Carter Morgan, Tatiana Fajardo, Claudia Townsend · Journal of the Academy of Marketing Science · 2021 · 54 citations
Business, Marketing, Marketing Management +14
Where you say it matters: Why packages are a more believable source of product claims than advertisements
Tatiana Fajardo, Claudia Townsend · Journal of Consumer Psychology · 2015 · 31 citations
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