Concepedia
Statistics
Publications
5
Citations
109
H-Index
Active since
2016
Affiliations
Fairfield University(Current)
University of South Florida
Colorado State University
Nazuk Sharma is an author at Fairfield University specializing in marketing, marketing management, and business.
Publications per year
2016–2021
Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication
Nazuk Sharma, Sajeev Varki · Journal of Advertising · 2018 · 52 citations
Business, Marketing, Marketing Management +17
Luxury implications of showcasing a product with its “<i>cast</i>” shadow
Nazuk Sharma · Journal of Consumer Marketing · 2016 · 17 citations
Looks Heavy to Me! The Effects of Product Shadows on Heaviness Perceptions and Product Preferences
Nazuk Sharma, Marisabel Romero · Journal of Advertising · 2020 · 16 citations
Business, Marketing, Marketing Management +14
Decoding the effects of a product’s cast shadow in brand advertising
Nazuk Sharma · Journal of Product & Brand Management · 2018 · 14 citations
Business, Marketing, Marketing Management +16
Brand implications of advertising products with their reflections
Nazuk Sharma, Marisabel Romero · Journal of Product & Brand Management · 2021 · 10 citations
Business, Marketing, Marketing Management +12
1–5 of 5