Concepedia
Statistics
Publications
6
Citations
302
H-Index
Active since
1998
Affiliations
University of Alabama(Current)
University of Saskatchewan
Santa Clara University
W. Glenn Griffin is an author at University of Alabama specializing in marketing, advertising, and business.
Publications per year
1998–2021
How Visual Brand Identity Shapes Consumer Response
Barbara J. Phillips, Edward F. McQuarrie, W. Glenn Griffin · Psychology and Marketing · 2014 · 95 citations
Business, Marketing, Marketing Management +17
The Face of the Brand: How Art Directors Understand Visual Brand Identity
Barbara J. Phillips, Edward F. McQuarrie, W. Glenn Griffin · Journal of Advertising · 2014 · 70 citations
Business, Marketing, Marketing Management +13
The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables
Sumin Shin, Eyun‐Jung Ki, W. Glenn Griffin · Journal of Marketing Communications · 2017 · 57 citations · Full text
Business, Marketing, Marketing Management +16
The Impact of IMC on Advertising and Public Relations Education
W. Glenn Griffin, Yorgo Pasadeos · Journalism & Mass Communication Educator · 1998 · 30 citations
Management, Curriculum, Marketing +11
From Performance To Mastery: Developmental Models of the Creative Process
W. Glenn Griffin · Journal of Advertising · 2008 · 30 citations
Management, Educational Psychology, Advertising +16
1–5 of 6