Concepedia

Yorgo Pasadeos

YP

20

Publications

1.2K

Citations

16

H-Index

1977

Active since

Affiliations

University of Alabama(Current)

Texas State University

University of Oregon

Yorgo Pasadeos is an author at University of Alabama specializing in arts, communication, and management.

Top concepts

ArtsJournalismManagementCommunicationMarketingPolitical CommunicationAdvertisingPublic RelationsConsumer ResearchMarketing Communication

Publications per year

1977–2021

20

Publications

20

Organizational Analysis in North America and Europe: A Comparison of Co-citation Networks

Behlül Üsdiken, Yorgo Pasadeos · Organization Studies · 1995 · 258 citations

Bibliometrics, Scholarly Orientation, Organization Science +23

Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks

Yorgo Pasadeos, Joe Phelps, Bong‐Hyun Kim · Journal of Advertising · 1998 · 168 citations

Digital Marketing, Targeted Advertising, Consumer Research +26

Influential Authors and Works of the Public Relations Scholarly Literature: A Network of Recent Research

Yorgo Pasadeos, R. Bruce Renfro, Mary Lynn Hanily · Journal of Public Relations Research · 1999 · 130 citations

Bibliometrics, Public Opinion, Topical Diversity +16

On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats

Bong‐Hyun Kim, Yorgo Pasadeos, Arnold M. Barban · Mass Communication & Society · 2001 · 117 citations

Consumer Study, Targeted Advertising, Consumer Research +19

Public Relations as a Maturing Discipline: An Update on Research Networks

Yorgo Pasadeos, Bruce K. Berger, R. Bruce Renfro · Journal of Public Relations Research · 2010 · 113 citations

Bibliometrics, Public Relations Literature, Communication +21

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