Concepedia

Arnold M. Barban

AM

Statistics

Publications

9

Citations

303

H-Index

9

Active since

1964

Affiliations

University of Illinois System(Current)

Arnold M. Barban is an author at University of Illinois System specializing in business, advertising, and advertising persuasion.

Publications per year

1964–2001

9

Publications

9

On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats

Bong‐Hyun Kim, Yorgo Pasadeos, Arnold M. Barban · Mass Communication & Society · 2001 · 118 citations

Business, Communication, Psychology +17

The Dilemma of "Integrated" Advertising

Arnold M. Barban · The Journal of Business · 1969 · 51 citations

Business, Marketing, Marketing Management +10

Negro and White Response to Advertising Stimuli

Arnold M. Barban, Edward W. Cundiff · Journal of Marketing Research · 1964 · 46 citations

Business, Marketing, Psychology +11

Negro and White Response to Advertising Stimuli

Arnold M. Barban, Edward W. Cundiff · Journal of Marketing Research · 1964 · 22 citations

Business, Marketing, Psychology +11

A 30-Year Assessment of the Media Planning Literature

Yorgo Pasadeos, Arnold M. Barban, Huiuk Yi et al. · Journal of Current Issues & Research in Advertising · 1997 · 18 citations

Social Sciences, Communication, Communication Research Methods +8

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