Concepedia

Huiuk Yi

HY

Statistics

Publications

5

Citations

127

H-Index

5

Active since

1993

Affiliations

Yeungnam University(Current)

University of Alabama

Texas State University

Southwest Minnesota State University

California State University, Fullerton

Huiuk Yi is an author at Yeungnam University specializing in social sciences, communication, and mass communication.

Publications per year

1993–2010

5

Publications

5

Using Humorous Programs as a Vehicle for Humorous Commercials

Stephen D. Perry, Stefan A. Jenzowsky, Cynthia M. King et al. · Journal of Communication · 1997 · 65 citations · Full text

Social Sciences, Communication, Audience Studies +5

The Influence of Commercial Humor on Program Enjoyment and Evaluation

Stephen D. Perry, Stefan A. Jenzowsky, Joe Bob Hester et al. · Journalism & Mass Communication Quarterly · 1997 · 21 citations

Social Sciences, Communication, Psychology +7

A 30-Year Assessment of the Media Planning Literature

Yorgo Pasadeos, Arnold M. Barban, Huiuk Yi et al. · Journal of Current Issues & Research in Advertising · 1997 · 18 citations

Social Sciences, Communication, Communication Research Methods +8

International News and Borrowed News in the New York Times: An Update

Daniel Riffe, Charles F. Aust, Rhonda Gibson et al. · Journalism Quarterly · 1993 · 13 citations

Public Affairs, Political Communication, International Political Communication +13

Effects of the Valence of eWOM on Perceived Message Credibility

Kyungtak Lee, Huiuk Yi · 인터넷전자상거래연구 · 2010 · 10 citations

Social Sciences, Marketing, Psychology +13

1–5 of 5