Concepedia

Joe Bob Hester

JB

11

Publications

701

Citations

11

H-Index

1997

Active since

Affiliations

University of North Carolina at Chapel Hill(Current)

Southwest Minnesota State University

Texas State University

California State University, Fullerton

Indiana University Bloomington

Joe Bob Hester is an author at University of North Carolina at Chapel Hill specializing in arts, journalism, and advertising.

Top concepts

ArtsJournalismAdvertisingMedia StudiesPublic OpinionContent AnalysisMarketingManagementCommunicationMass Communication

Publications per year

1997–2019

11

Publications

11

The Economy and Second-Level Agenda Setting: A Time-Series Analysis of Economic News and Public Opinion about the Economy

Joe Bob Hester, Rhonda Gibson · Journalism & Mass Communication Quarterly · 2003 · 222 citations

Public Opinion, Economic News, Media Studies +17

The Efficiency of Constructed Week Sampling for Content Analysis of Online News

Joe Bob Hester, Elizabeth K. Dougall · Journalism & Mass Communication Quarterly · 2007 · 196 citations

Simple Random Sampling, Computational Social Science, Social Media +15

The Agenda-Setting Function of National Versus Local Media: A Time-Series Analysis for the Issue of Same-Sex Marriage

Joe Bob Hester, Rhonda Gibson · Mass Communication & Society · 2007 · 70 citations

Citizen Journalism, New Measure, Homosexuality +26

Using Humorous Programs as a Vehicle for Humorous Commercials

Stephen D. Perry, Stefan A. Jenzowsky, Cynthia M. King et al. · Journal of Communication · 1997 · 65 citations · Full text

Three Dimensions of Social Media Messaging Success by Environmental NGOs

Suzannah Evans Comfort, Joe Bob Hester · Environmental Communication · 2019 · 37 citations

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