Statistics
Publications
1
Citations
10
H-Index
1
Active since
2010
Kyungtak Lee is an author specializing in word-of-mouth valence, source credibility effects, and perceived credibility.
Publications per year
2010–2010
1
1
Effects of the Valence of eWOM on Perceived Message Credibility
Kyungtak Lee, Huiuk Yi · 인터넷전자상거래연구 · 2010 · 10 citations
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