The ad creativity cube: conceptualization and initial validation

Visual Information Processing

Robert L. Solso, William G. Chase · The American Journal of Psychology · 1974 · 2.1K citations

Engineering, Visualization (Graphics), Visual Data Mining +3

The Role of Involvement in Attention and Comprehension Processes

Richard L. Celsi, Jerry C. Olson · Journal of Consumer Research · 1988 · 2K citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +25

Aesthetics and Psychobiology

William Blizek, D. E. Berlyne · Journal of Aesthetics and Art Criticism · 1973 · 1.9K citations

Aesthetics (Art Theory), Affective Neuroscience, Experimental Aesthetic +5

Cognitive structures in comprehension and memory of narrative discourse

Perry W. Thorndyke · Cognitive Psychology · 1977 · 1.4K citations

Discourse Structure, Narrative Extraction, Memory +8

Defying the crowd: cultivating creativity in a culture of conformity

Choice Reviews Online · 1995 · 1.4K citations

Creative Technology, Culture, Performance Studies +13