Ad Creative Effectiveness is a metric that quantifies the extent to which the creative elements of a digital advertisement—such as visual design, messaging, and format—drive desired consumer responses, including attention, engagement, and conversion, relative to predefined advertising objectives.
171
Publications
11.6K
Citations
344
Authors
190
Institutions
Publications per year
2017–2026
50
Parents
Publications
171
RECALL AND PERSUASION: Does Creative Advertising Matter?
Brian D. Till, Daniel Baack · Journal of Advertising · 2005 · 278 citations
1–5 of 171
Authors
344
- SK
10
h-index
- MD
7
h-index
- DW
6
h-index
- SR
6
h-index
- SL
6
h-index
1–5 of 344
Institutions
190
Stockholm School of Economics
Stockholm, Sweden
10 h-index
20 publications
1.4K citations
Macquarie University
Sydney, Australia
8 h-index
8 publications
441 citations
University of Waikato
Hamilton, New Zealand
7 h-index
10 publications
624 citations
University of Georgia
Athens, United States
6 h-index
11 publications
357 citations
Eastern Michigan University
Ypsilanti, United States
6 h-index
6 publications
296 citations
Pennsylvania State University
State College, United States
4 h-index
4 publications
134 citations
University of Minnesota
Minneapolis, United States
4 h-index
4 publications
249 citations
Nanjing Normal University
Nanjing, China
4 h-index
4 publications
136 citations
1–8 of 190
Venues
- Journal of Advertising
26 publications · 2.1K citations
21
h-index
- Journal of Advertising Research
JAR · 19 publications · 1K citations
19
h-index
- International Journal of Advertising
IJA · 11 publications · 612 citations
11
h-index
- Journal of Marketing
JM · 8 publications · 1.2K citations
8
h-index
- Journal of Marketing Communications
6 publications · 248 citations
6
h-index
1–5