Advertising Ideation is a conceptual framework within creative advertising that systematizes the cognitive and collaborative processes involved in generating original, brand-relevant messaging concepts through structured divergent thinking and evaluative selection.
105
Publications
9.2K
Citations
170
Authors
83
Institutions
Publications per year
2017–2026
17
Parents
Publications
105
Bernd H. Schmitt · Journal of Marketing Management · 1999 · 2.8K citations
A Meaning-Based Model of Advertising Experiences
David Glen Mick, Claus Buhl · Journal of Consumer Research · 1992 · 568 citations
Business, Communication, Marketing +15
1–5 of 105
Authors
170
- SK
9
h-index
- SL
5
h-index
- MK
4
h-index
- MW
4
h-index
- LN
3
h-index
1–5 of 170
Institutions
83
University of Waikato
Hamilton, New Zealand
6 h-index
9 publications
663 citations
Macquarie University
Sydney, Australia
6 h-index
9 publications
247 citations
Eastern Michigan University
Ypsilanti, United States
5 h-index
5 publications
400 citations
University of Kentucky
Lexington, United States
3 h-index
4 publications
112 citations
The University of Texas at Arlington
Arlington, United States
3 h-index
3 publications
214 citations
McGill University
Montreal, Canada
2 h-index
4 publications
205 citations
Hebrew University of Jerusalem
Jerusalem, Israel
2 h-index
5 publications
548 citations
University of Florida
Gainesville, United States
2 h-index
3 publications
67 citations
1–8 of 83
Venues
- Journal of Advertising
21 publications · 2.1K citations
20
h-index
- Journal of Advertising Research
JAR · 9 publications · 382 citations
9
h-index
- Choice Reviews Online
CRO · 7 publications · 234 citations
7
h-index
- Journal of Marketing
JM · 4 publications · 143 citations
4
h-index
- Journal of Marketing Management
MM · 4 publications · 2.9K citations
4
h-index
1–5