Creative Advertising is a form of advertising that distinguishes itself through originality, imaginative expression, and strategic innovation in message design and execution to effectively engage audiences and achieve persuasive communication objectives.
410
Publications
20.9K
Citations
761
Authors
402
Institutions
Publications per year
2017–2026
108
Publications
410
A meta-analysis of humor in advertising
Martin Eisend · Journal of the Academy of Marketing Science · 2008 · 478 citations
1–5 of 410
Authors
761
- SK
15
h-index
- SL
11
h-index
- JM
9
h-index
- MD
8
h-index
- MK
7
h-index
1–5 of 761
Institutions
402
University of Waikato
Hamilton, New Zealand
11 h-index
16 publications
1.2K citations
Stockholm School of Economics
Stockholm, Sweden
11 h-index
20 publications
1.6K citations
Macquarie University
Sydney, Australia
11 h-index
12 publications
529 citations
Eastern Michigan University
Ypsilanti, United States
9 h-index
9 publications
454 citations
Yahoo (United States)
Sunnyvale, United States
6 h-index
22 publications
758 citations
Michigan State University
East Lansing, United States
6 h-index
9 publications
294 citations
Louisiana State University
Baton Rouge, United States
6 h-index
6 publications
208 citations
University of Kentucky
Lexington, United States
6 h-index
7 publications
285 citations
1–8 of 402
Venues
- Journal of Advertising
54 publications · 4.2K citations
35
h-index
- International Journal of Advertising
IJA · 36 publications · 2K citations
25
h-index
- Journal of Advertising Research
JAR · 32 publications · 1.9K citations
24
h-index
- Journal of Marketing Communications
12 publications · 446 citations
11
h-index
- Journal of Current Issues & Research in Advertising
JCIRA · 8 publications · 263 citations
8
h-index
1–5