Agency Creative Process is a structured methodological framework employed within advertising agencies to systematically generate, develop, and refine creative concepts through distinct stages of ideation, evaluation, and execution, distinguishing it from ad hoc or individualized creative approaches by its institutionalized and collaborative nature.
136
Publications
5.9K
Citations
226
Authors
156
Institutions
Publications per year
2017–2026
38
Parents
Publications
136
Theorising Inequalities in Health: The Place of Lay Knowledge
Jennie Popay, Gareth Williams, Carol Thomas et al. · Sociology of Health & Illness · 1998 · 322 citations · Full text
God and creation in Christian theology: tyranny or empowerment?
Choice Reviews Online · 1989 · 239 citations
Arts, Religion, Religious Studies +16
1–5 of 136
Authors
226
- SL
7
h-index
- SK
6
h-index
- DW
6
h-index
- MW
4
h-index
- KW
4
h-index
1–5 of 226
Institutions
156
Eastern Michigan University
Ypsilanti, United States
7 h-index
7 publications
323 citations
University of Waikato
Hamilton, New Zealand
6 h-index
8 publications
390 citations
Macquarie University
Sydney, Australia
5 h-index
5 publications
149 citations
Louisiana State University
Baton Rouge, United States
4 h-index
4 publications
97 citations
Fordham University
New York, United States
4 h-index
4 publications
345 citations
Keele University
Newcastle-under-Lyme, United Kingdom
4 h-index
4 publications
108 citations
Swinburne University of Technology
Melbourne, Australia
4 h-index
7 publications
132 citations
University of Oxford
Oxford, United Kingdom
3 h-index
4 publications
122 citations
1–8 of 156
Venues
- Journal of Advertising
10 publications · 675 citations
10
h-index
- Journal of Advertising Research
JAR · 10 publications · 292 citations
10
h-index
- International Journal of Advertising
IJA · 9 publications · 579 citations
9
h-index
- Journal of Marketing Communications
4 publications · 138 citations
4
h-index
- Choice Reviews Online
CRO · 4 publications · 336 citations
4
h-index
1–5