Concepedia

Creative Copy

Creative Copy is a scholarly contribution within the domain of Creative Advertising that constitutes an original method, model, framework, theory, construct, dataset, task, or metric specifically designed to advance creative ideation, message formulation, or persuasive content generation in advertising practice or research.

8

Publications

223

Citations

11

Authors

7

Institutions

Publications per year

2017–2026

2

Parents

Publications

8

Applying evolutionary psychology in understanding the representation of women in advertisements

Gad Saad · Psychology and Marketing · 2004 · 73 citations

, , +11

Integrating AI-Generative Tools in Web Design Education: Enhancing Student Aesthetic and Creative Copy Capabilities Using Image and Text-Based AI Generators

Jason Lively, James Hutson, Elizabeth Melick · DS Journal of Artificial Intelligence and Robotics · 2023 · 34 citations

, , +16

Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns

Leslie Wood · Journal of Advertising Research · 2009 · 29 citations

, , +7

The Transformative Power of the Copy

Corinna Forberg, Philipp W. Stockhammer · University of Southern Denmark Research Portal (University of Southern Denmark) · 2017 · 25 citations · Full text

, , +16

Copying, superstars, and artistic creation

Francisco Alcalá, Miguel González‐Maestre · Information Economics and Policy · 2010 · 19 citations

, , +11

1–5 of 8

Authors

11

  1. NR
    Nancy R. Smith

    California State University System, United States

    1 publications · 14 citations

    1

    h-index

  2. LW
    Leslie Wood

    University of Hawaiʻi at Mānoa, United States

    1 publications · 29 citations

    1

    h-index

  3. CF
    Corinna Forberg

    Max Planck Society, Germany

    1 publications · 25 citations

    1

    h-index

  4. JL
    Jason Lively

    1 publications · 34 citations

    1

    h-index

  5. FA
    Francisco Alcalá

    Universidad de Murcia, Spain

    1 publications · 19 citations

    1

    h-index

1–5 of 11

Institutions

7

  1. Max Planck Institute for Political and Social Science

    Göttingen, Germany

    1 h-index

    1 publications

    25 citations

  2. Max Planck Institute for the Science of Human History

    Jena, Germany

    1 h-index

    1 publications

    25 citations

  3. Universidad de Murcia

    Murcia, Spain

    1 h-index

    2 publications

    38 citations

  4. Concordia University

    Montreal, Canada

    1 h-index

    1 publications

    73 citations

  5. Max Planck Society

    Munich, Germany

    1 h-index

    2 publications

    50 citations

  6. Guardia Civil

    Madrid, Spain

    1 h-index

    1 publications

    19 citations

  7. Media Trust

    London, United Kingdom

    1 h-index

    1 publications

    29 citations

1–7 of 7

Venues

  1. Studies in Art Education

    1 publications · 14 citations

    1

    h-index

  2. Journal of Advertising

    1 publications · 15 citations

    1

    h-index

  3. Journal of Advertising Research

    JAR · 1 publications · 29 citations

    1

    h-index

  4. Choice Reviews Online

    CRO · 1 publications · 14 citations

    1

    h-index

  5. 1

    h-index

1–5