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Media Trust is a nonprofit institution in London, United Kingdom known for behavioral economics, advertising law, and advertising.
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BusinessEconomicsMarketingAdvertisingCreative CopyAdvertising LawCausal InferenceAdvertising EvidenceBehavioral EconomicsAdvertising Management
Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns
Leslie Wood · Journal of Advertising Research · 2009 · 29 citations
Business, Economics, Marketing +7
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