Concepedia

Leslie Wood

LW

Statistics

Publications

5

Citations

93

H-Index

5

Active since

1994

Affiliations

University of Hawaiʻi at Mānoa(Current)

Leslie Wood is an author at University of Hawaiʻi at Mānoa specializing in advertising management, advertising, and business.

Publications per year

1994–2015

5

Publications

5

Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns

Leslie Wood · Journal of Advertising Research · 2009 · 29 citations

Business, Economics, Marketing +7

Measuring the Long-Term Effects Of Television Advertising

Leslie Wood, David F. Poltrack · Journal of Advertising Research · 2015 · 20 citations · Full text

Business, Marketing, Marketing Management +11

Enhancement of intracellular γ-tocopherol levels in cytokine-stimulated C3H 10T1/2 fibroblasts: relation to NO synthesis, isoprostane formation, and tocopherol oxidation

Yuichiro Tanaka, Leslie Wood, Robert V. Cooney · BMC Chemical Biology · 2007 · 16 citations · Full text

Life Sciences, Biochemistry, Immunology +16

An Unintended Impact of One Grading Practice

Leslie Wood · Urban Education · 1994 · 14 citations

Education, Educational Assessment, Higher Education +10

Recency in Media Planning—Re-Defined

Walter Reichel, Leslie Wood · Journal of Advertising Research · 1997 · 14 citations

Social Sciences, Communication, Audience Studies +8

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