Concepedia

David F. Poltrack

DF

Statistics

Publications

5

Citations

90

H-Index

5

Active since

1991

Affiliations

Catalina Research Institute(Current)

David F. Poltrack is an author at Catalina Research Institute specializing in marketing, marketing management, and consumer demand analysis.

Publications per year

1991–2015

5

Publications

5

Using Single Source Data to Select TV Programs: Part II

Henry Assael, David F. Poltrack · Journal of Advertising Research · 1993 · 25 citations

Social Sciences, Computer Science, Mass Communication +7

Can demographic profiles of heavy users serve as a surrogate for purchase behavior in selecting

Henry Assael, David F. Poltrack · Journal of Advertising Research · 1994 · 22 citations

Business, Marketing, Marketing Management +11

Measuring the Long-Term Effects Of Television Advertising

Leslie Wood, David F. Poltrack · Journal of Advertising Research · 2015 · 20 citations · Full text

Business, Marketing, Marketing Management +11

Using Single Source Data to Select TV Programs Based on Purchasing Behavior

Henry Assael, David F. Poltrack · Journal of Advertising Research · 1991 · 13 citations

Business, Marketing, Data Mining +10

Can Demographic Profiles of Heavy Users Serve As a Surrogate for Purchase Behavior in Selecting TV Programs?

Henry Assael, David F. Poltrack · Journal of Advertising Research · 1994 · 10 citations

Social Sciences, Marketing, Marketing Management +15

1–5 of 5