Concepedia
Journal of Advertising Research · 1993 · 25 citations · 1 references
Social SciencesComputer ScienceMass CommunicationData IntegrationTelevision AudiencesTelevision ReceptionTelevision StudiesBroadcast TelevisionSource Data ComparisonTelevision Consumption
1
Using Single Source Data to Select TV Programs Based on Purchasing Behavior
Henry Assael, David F. Poltrack · Journal of Advertising Research · 1991 · 13 citations
Business, Marketing, Data Mining +10