Concepedia

Creative Briefs

Creative Briefs is a strategic document in advertising that outlines the objectives, target audience, key message, and intended tone of a campaign, serving as a foundational guide for creative development.

3

Publications

56

Citations

5

Authors

3

Institutions

Publications per year

2017–2026

1

Parents

Publications

3

1–3 of 3

Authors

5

  1. GK
    Georgios Koronis

    Singapore University of Technology and Design, Singapore

    1 publications · 19 citations

    1

    h-index

  2. EH
    Eric Haley

    University of Tennessee at Knoxville, United States

    1 publications · 16 citations

    1

    h-index

  3. AS
    Arlindo Silva

    Singapore University of Technology and Design, Singapore

    1 publications · 19 citations

    1

    h-index

  4. HC
    Hernán Casakin

    Ariel University, Israel

    1 publications · 19 citations

    1

    h-index

  5. MM
    Margaret Morrison

    University of Tennessee at Knoxville, United States

    1 publications · 16 citations

    1

    h-index

1–5 of 5

Institutions

3

  1. Ariel University

    Ariel, Israel

    1 h-index

    1 publications

    19 citations

  2. Singapore University of Technology and Design

    Singapore, Singapore

    1 h-index

    2 publications

    38 citations

  3. University of Tennessee at Knoxville

    Knoxville, United States

    1 h-index

    2 publications

    32 citations

1–3 of 3

Venues

  1. Choice Reviews Online

    CRO · 1 publications · 21 citations

    1

    h-index

  2. Journal of Advertising Research

    JAR · 1 publications · 16 citations

    1

    h-index

  3. Thinking Skills and Creativity

    1 publications · 19 citations

    1

    h-index

1–3