Statistics
Publications
1
Citations
568
H-Index
1
Active since
1992
Claus Buhl is an author specializing in advertising persuasion, advertising ideation, and consumer meaning-making.
Publications per year
1992–1992
1
1
A Meaning-Based Model of Advertising Experiences
David Glen Mick, Claus Buhl · Journal of Consumer Research · 1992 · 568 citations
Business, Communication, Marketing +15
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