Behavioral Price Segmentation

Behavioral Price Segmentation is a pricing strategy that classifies customers into distinct groups based on their observed purchasing behaviors, such as usage patterns, brand loyalty, or response to promotions, to tailor price offerings accordingly.

6

Publications

413

Citations

17

Authors

10

Institutions

Publications per year

2017–2026

1

Authors

17

  1. SJ
    Sylvia Jenčová

    University of Prešov, Slovakia

    1 publications · 16 citations

    1

    h-index

  2. JM
    J. Miguel Villas‐Boas

    University of California, Berkeley, United States

    1 publications · 243 citations

    1

    h-index

  3. MH
    Munehiko Harada

    Waseda University, Japan

    1 publications · 58 citations

    1

    h-index

  4. JB
    Jeffery Bray

    Bournemouth University, United Kingdom

    1 publications · 33 citations

    1

    h-index

  5. HH
    Hans H. Stamer

    Emerald Group Publishing (United Kingdom), United Kingdom

    1 publications · 24 citations

    1

    h-index

1–5 of 17

Venues

  1. Journal of Product & Brand Management

    2 publications · 57 citations

    2

    h-index

  2. Journal of Sport & Tourism

    1 publications · 58 citations

    1

    h-index

  3. Current Issues in Tourism

    1 publications · 39 citations

    1

    h-index

  4. Prague Economic Papers

    1 publications · 16 citations

    1

    h-index

1–4