Isabel María Rosa Díaz

Trust as mediator of corporate social responsibility, image and loyalty in the hotel sector

Beatriz Palacios‐Florencio, Julio García del Junco, Mario Castellanos‐Verdugo et al. · Journal of Sustainable Tourism · 2018 · 142 citations

Management, Hospitality Management, Tourism Management +7

Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio‐cultural characteristics

Isabel María Rosa Díaz · Journal of Product & Brand Management · 2004 · 78 citations

Business, Economics, Marketing +15

Segmenting hotel clients by pricing variables and value for money

Francisco Javier Rondán Cataluña, Isabel María Rosa Díaz · Current Issues in Tourism · 2012 · 39 citations

Business, Hospitality Management, Tourism Management +17

The effect of servant leadership on employee outcomes: does endogeneity matter?

Isabel María Rosa Díaz, David Martín, Gabriel Cepeda‐Carrión · Quality & Quantity · 2021 · 30 citations

Management, Leadership, Organizational Behavior +9

Antecedents of the importance of price in purchase decisions

Isabel María Rosa Díaz, Francisco Javier Rondán Cataluña · Revista de Administração de Empresas · 2011 · 21 citations · Full text

Business, Marketing, Marketing Management +14