Concepedia

Trade-off Analysis of Consumer Values

Richard M. Johnson

Journal of Marketing Research · 1974 · 197 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorMarket SegmentationConsumer NeedsConsumer SatisfactionConsumer SegmentationConsumer TheoryCustomer SatisfactionValue AnalysisAttribute Trade-off AnalysisConjoint AnalysisCustomer Value MeasurementObjective Trade-off AnalysisSubjective Value