Concepedia

Attribute Trade-off Analysis

Attribute Trade-Off Analysis is a quantitative market research method that identifies consumer preferences by measuring the relative importance of product attributes through systematic evaluation of trade-offs individuals make between competing attribute levels.

130

Publications

9.4K

Citations

317

Authors

175

Institutions

Publications per year

2017–2026

29

Parents

Publications

130

The asymmetric relationship between attribute-level performance and overall customer satisfaction: a reconsideration of the importance–performance analysis

Kurt Matzler, Franz Bailom, Hans H. Hinterhuber et al. · Industrial Marketing Management · 2003 · 771 citations

, , +11

Thirty Years of Conjoint Analysis: Reflections and Prospects

Paul E. Green, Abba Μ. Krieger, Yoram Wind · INFORMS Journal on Applied Analytics · 2001 · 766 citations

, , +12

Thirty Years of Conjoint Analysis: Reflections and Prospects

Paul E. Green, Abba Μ. Krieger, Yoram Wind · INFORMS Journal on Applied Analytics · 2001 · 388 citations

, , +12

Trade-Off Analysis of Consumer Values

Richard M. Johnson · Journal of Marketing Research · 1974 · 372 citations

, , +13

VEHICLE CHOICE BEHAVIOR AND THE DECLINING MARKET SHARE OF U.S. AUTOMAKERS*

Kenneth Train, Clifford Winston · International Economic Review · 2007 · 346 citations

, , +17

1–5 of 130

Authors

317

  1. PE
    Paul E. Green

    University of Pennsylvania, United States

    3 publications · 495 citations

    3

    h-index

  2. VS
    Victor Stango

    University of California, Davis, United States

    2 publications · 33 citations

    2

    h-index

  3. CR
    Christopher R. Knittel

    Massachusetts Institute of Technology, United States

    2 publications · 33 citations

    2

    h-index

  4. YW
    Yoram Wind

    University of Pennsylvania, United States

    2 publications · 1.2K citations

    2

    h-index

  5. WS
    Wayne S. DeSarbo

    Pennsylvania State University, United States

    2 publications · 107 citations

    2

    h-index

1–5 of 317

Institutions

175

  1. University of Pennsylvania

    Philadelphia, United States

    6 h-index

    8 publications

    3K citations

  2. University of Iowa

    Iowa City, United States

    3 h-index

    3 publications

    303 citations

  3. University of Georgia

    Athens, United States

    3 h-index

    3 publications

    181 citations

  4. University of Illinois Urbana-Champaign

    Urbana, United States

    3 h-index

    5 publications

    170 citations

  5. Ross School

    East Hampton, United States

    2 h-index

    2 publications

    33 citations

  6. Pennsylvania State University

    State College, United States

    2 h-index

    4 publications

    77 citations

  7. University of California, Los Angeles

    Los Angeles, United States

    2 h-index

    6 publications

    120 citations

  8. University of Copenhagen

    Copenhagen, Denmark

    2 h-index

    5 publications

    132 citations

1–8 of 175

Venues

  1. Marketing Science

    5 publications · 465 citations

    5

    h-index

  2. Management Science

    4 publications · 392 citations

    4

    h-index

  3. Journal of Consumer Psychology

    3 publications · 237 citations

    3

    h-index

  4. Journal of Business Research

    JBR · 3 publications · 245 citations

    3

    h-index

  5. Journal of Economic Psychology

    3 publications · 82 citations

    3

    h-index

1–5