Concepedia

Richard M. Johnson

RM

70

Publications

3.3K

Citations

31

H-Index

1937

Active since

Affiliations

Agricultural Research Service(Current)

Durham University

Southern Regional Research Center

Richard M. Johnson is an author at Agricultural Research Service specializing in engineering, agricultural economics, and crop protection.

Top concepts

EngineeringAgricultural EconomicsCrop ProtectionGeographyBotanyEarth ScienceSocial SciencesYield PredictionEnvironmental EngineeringBusiness

Publications per year

1937–2020

70

Publications

70

Trade-Off Analysis of Consumer Values

Richard M. Johnson · Journal of Marketing Research · 1974 · 370 citations

Customer Satisfaction, Consumer Economics, Consumer Uncertainty +19

Experimental analysis of choice

Richard T. Carson, Jordan J. Louviere, Donald A. Anderson et al. · Marketing Letters · 1994 · 265 citations

Behavioral Sciences, Choice Model, Behavioral Decision Making +9

Trade-off Analysis of Consumer Values

Richard M. Johnson · Journal of Marketing Research · 1974 · 197 citations

Economics, Consumer Economics, Trade-off Analysis +7

Market Segmentation: A Strategic Management Tool

Richard M. Johnson · Journal of Marketing Research · 1971 · 159 citations

Marketing Analytics, Campaign Planning, Interactive Marketing +13

Variability in Cotton Fiber Yield, Fiber Quality, and Soil Properties in a Southeastern Coastal Plain

Richard M. Johnson, Robert G. Downer, Judith M. Bradow et al. · Agronomy Journal · 2002 · 110 citations

Cotton Fiber Yield, Soil Property, Soil Characterization +13

Rows per page

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