Richard M. Johnson

Trade-Off Analysis of Consumer Values

Richard M. Johnson · Journal of Marketing Research · 1974 · 372 citations

Business, Marketing, Marketing Management +13

Experimental analysis of choice

Richard T. Carson, Jordan J. Louviere, Donald A. Anderson et al. · Marketing Letters · 1994 · 269 citations

Public Health, Behavioral Sciences, Decision Making +11

Trade-off Analysis of Consumer Values

Richard M. Johnson · Journal of Marketing Research · 1974 · 197 citations

Business, Marketing, Marketing Management +13

Market Segmentation: A Strategic Management Tool

Richard M. Johnson · Journal of Marketing Research · 1971 · 159 citations

Business, Marketing Management, Strategic Management +13

Variability in Cotton Fiber Yield, Fiber Quality, and Soil Properties in a Southeastern Coastal Plain

Richard M. Johnson, Robert G. Downer, Judith M. Bradow et al. · Agronomy Journal · 2002 · 112 citations

Agriculture, Agronomy, Soil Sciences +17