Journal of Marketing Research · 1971 · 159 citations · 10 references
BusinessMarketing ManagementStrategic ManagementBusiness StrategyMarket SegmentationStrategic MarketingCustomer SegmentationPrice SegmentationSegment EvaluationSegmentation StrategySegmentation VariablesValue-based SegmentationIndustry SegmentationSegment PositioningSegmentation EffectivenessSegmented Market Strategy
In the past, marketing research has largely been restricted to tactical questions. However, with the advent of new techniques, marketing research can contribute directly to the development of strategic alternatives to current product marketing plans.
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Hierarchical Clustering Schemes
S. C. Johnson · Psychometrika · 1967 · 4.9K citations
RANK ANALYSIS OF INCOMPLETE BLOCK DESIGNS
Ralph A. Bradley, Milton E. Terry · Biometrika · 1952 · 1.4K citations