Concepedia

Segmentation Effectiveness

Segmentation Effectiveness is a metric that evaluates the degree to which a market segmentation strategy successfully identifies and targets distinct, actionable, and profitable consumer segments in a global market context.

156

Publications

8K

Citations

314

Authors

184

Institutions

Publications per year

2017–2026

23

Parents

Publications

156

Using product, brand and purchasing involvement for retail segmentation

Anthony L. Spawton, Gerrard Macintosh · Journal of Retailing and Consumer Services · 1997 · 284 citations

, , +14

Treating unobserved heterogeneity in PLS path modeling: a comparison of FIMIX-PLS with different data analysis strategies

Marko Sarstedt, Christian M. Ringle · Journal of Applied Statistics · 2010 · 234 citations

, , +13

Consumer evaluation of fish quality as basis for fish market segmentation

Wim Verbeke, Iris Vermeir, Karen Brunsø · Food Quality and Preference · 2006 · 201 citations

, , +15

Market segmentation: strategies for success

Sally Dibb · Marketing Intelligence & Planning · 1998 · 161 citations

, , +11

Market Segmentation: A Strategic Management Tool

Richard M. Johnson · Journal of Marketing Research · 1971 · 159 citations

, , +13

1–5 of 156

Authors

314

  1. SD
    Sally Dibb

    The Open University, United Kingdom

    11 publications · 667 citations

    11

    h-index

  2. LS
    Lyndon Simkin

    University of Warwick, United Kingdom

    5 publications · 193 citations

    5

    h-index

  3. AD
    Adamantios Diamantopoulos

    University of Vienna, Austria

    4 publications · 181 citations

    4

    h-index

  4. RE
    Ronald E. Frank

    University of Pennsylvania, United States

    3 publications · 93 citations

    3

    h-index

  5. MS
    Marko Sarstedt

    Otto-von-Guericke-Universität Magdeburg, Germany

    3 publications · 289 citations

    3

    h-index

1–5 of 314

Institutions

184

  1. University of Warwick

    Coventry, United Kingdom

    6 h-index

    9 publications

    726 citations

  2. University of Vienna

    Vienna, Austria

    5 h-index

    9 publications

    411 citations

  3. Vienna University of Economics and Business

    Vienna, Austria

    4 h-index

    7 publications

    265 citations

  4. University of Chicago

    Chicago, United States

    3 h-index

    3 publications

    235 citations

  5. Oxford Brookes University

    Oxford, United Kingdom

    3 h-index

    4 publications

    164 citations

  6. The University of Queensland

    Brisbane, Australia

    3 h-index

    3 publications

    190 citations

  7. University of South Australia

    Adelaide, Australia

    2 h-index

    5 publications

    1.1K citations

  8. The Ohio State University

    Columbus, United States

    2 h-index

    3 publications

    227 citations

1–8 of 184

Venues

  1. Journal of Marketing Research

    10 publications · 700 citations

    10

    h-index

  2. Journal of Strategic Marketing

    5 publications · 224 citations

    5

    h-index

  3. Journal of Marketing

    JM · 5 publications · 165 citations

    5

    h-index

  4. Marketing Intelligence & Planning

    5 publications · 312 citations

    5

    h-index

  5. Food Quality and Preference

    4 publications · 403 citations

    4

    h-index

1–5